ON RESPONSIBLE SUPPLY CHAINS AND IMPACT CUSTOMERS DIFFERENTLY

On responsible supply chains and impact customers differently

On responsible supply chains and impact customers differently

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Clients have boycotted big brands whenever incidents of human liberties issues within their operations emerged.



The evidence is obvious: neglecting human rightsissues can have significant costs for companies and countries. Governments and companies that have effectively aligned with ethical practices protect against reputation damage. Applying stringent ethical supply chain practices,encouraging fair labour conditions, and aligning regulations with international business standards on human rights will protect the trustworthiness of nations and affiliated companies. Additionally, recent reforms, as an example in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Market sentiment is all about the overall attitude of investor and investors towards particular securities or markets. Within the past decade this has become increasingly additionally influenced by the court of public opinion. Individuals are more aware of ofcorporate conduct than ever before, and social media platforms allow accusations to spread in no time whether they are factual, deceptive or even slanderous. Therefore, aware consumers, viral social media campaigns, and public perception can result in diminished sales, decreasing stock prices, and inflict damage to a company's brand name equity. In contrast, decades ago, market sentiment was just influenced by economic indicators, such as product sales numbers, profits, and economic factors in other words, fiscal and monetary policies. But, the proliferation of social media platforms and also the democratisation of data have actually indeed broadened the range of what market sentiment involves. Needless to say, consumers, unlike any time before, are wielding plenty of capacity to influence stock rates and impact a company's financial performance through social media organisations and boycott plans according to their understanding of a company's decisions or standards.

Capitalists and shareholders are more worried about the effect of non-favourable press on market sentiment than any other factors these days simply because they recognise its immediate effect to overall business success. Although the relationship between corporate social responsibility initiatives and policies on consumer behaviour shows a poor relationship, the info does in fact show that multinational corporations and governments have faced some financiallosses and backlash from consumers and investors because of human rights issues. The way in which clients see ESG initiatives is generally as a bonus rather than a determining variable. This distinction in priorities is clear in consumer behaviour studies where in fact the impact of ESG initiatives on buying choices continues to be reasonably low compared to price, quality and convenience. On the other hand, non-favourable press, or especially social media when it highlights corporate misconduct or human rights related issues has a strong impact on consumers attitudes. Customers are more likely to react to a company's actions that conflicts with their personal values or social expectations because such narratives trigger a psychological reaction. Thus, we notice authorities and companies, such as for example into the Bahrain Human rights reforms, are proactively implementing precautions to weather the storms before suffering reputational problems.

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